Xcentrique Labs · Built in Africa

Built in Africa. For businesses in Africa.

The tools behind strong brands. Strategy, positioning, and marketing frameworks you can apply immediately — built from real brand-building experience, by the team behind some of Africa's most recognised companies.

Start Your Journey Explore XM Labs

Learn.Build. Accelerate.Belong.

Brands we have worked for

  • FMN
  • FSDH
  • Mama Cass
  • Accion Microfinance Bank
  • Blue Marina
  • Intron

Start from your problem

Which one of these is you?

Nobody wakes up looking for a brand strategy document. You wake up with one of these. Pick it — we'll take you straight to the answer.

“I keep losing clients to businesses that look bigger than mine.”

AccelerateSME Lab — the 20-day brand build

“I'm launching something and my brand needs to be ready in weeks, not months.”

AccelerateSME Lab Tier 2 — Smart Brand Build

“I want to figure out my market, my customers and my edge myself.”

BuildDIY Templates — Module 1

“I want to actually learn branding and marketing, properly.”

LearnCourses & Bootcamps

“I have the brand. I need a full marketing plan I can execute.”

BuildTemplates — Modules 2 & 3

“I want experts I can check in with all year.”

BelongAnnual Membership — Pro tier

Choose your business stage

Wherever you are, there's a next step.

Every recommendation comes with its price. That's not a design choice — it's how we do business.

Your recommended path — I'm Growing

Click here

One platform, four ways in

Learn. Build. Accelerate. Belong.

Every product on XM Labs lives in one of these four. Start anywhere — each one leads naturally to the next.

Learn

Knowledge that builds better businesses

Seven video courses and seven 12-week bootcamps. Practical, African-market marketing education — not recycled global theory.

Video Courses · Bootcamps

Build

Do it yourself, properly

Guided template modules and the Strategy Builder AI tools. Structured so you can't get it wrong — the thinking of a strategist, in your hands.

DIY Templates · Strategy Builder

Accelerate

Experts build it with you

SME Lab builds your complete brand in 20 working days — by the same team that builds brands for Africa's biggest companies.

SME Lab — 20 working days

Belong

XM Labs in your corner, all year

An annual membership with structured access across the platform — and on Pro, a monthly one-on-one with a consultant.

Annual Membership

Accelerate · SME Lab

20 working days. Not an estimate. A commitment.

Strategy first. Design second. Assets third. Your complete brand, built with you by the team behind Africa's biggest companies.

Tier 1 · Full Brand Experience

A 4-hour live brand strategy session with Gideon — then the complete system, built around what your business actually is.

  • Brand strategy document — positioning, audience, voice, messaging
  • Logo: primary + 2 variations, all formats
  • Full brand guidelines + visual look & feel
  • Canva-ready social media templates
  • Service structure document

Two-instalment option available · 20 working days from the strategy session

₦1,000,000 Book a strategy session
Tier 2 · Smart Brand Build

Our brand questionnaire, done in 2 working days — then a complete professional brand, 20 working days later.

  • XM Labs brand questionnaire — completed in 2 working days
  • Brand strategy document — positioning, audience, voice, messaging
  • Logo: primary + 1 variation, all formats
  • Brand guidelines + visual look & feel
  • Canva-ready social media templates

Full payment before work begins · 20 working days from completed questionnaire

₦500,000 Start your brand build

Your business has done the work. Your brand should show it.

Same team. Same methodology. Now built for SMEs:
  • FMN
  • FSDH
  • Mama Cass
  • Accion Microfinance Bank
  • Blue Marina
  • Intron
A filled Module 1 template spread

Module 1 · Worked example

Who your customers really are

Build · DIY Templates & Strategy Builder

Not blank documents. Guided systems.

Every template walks you through the thinking — the problem it solves, who it's for, guided prompts, worked examples, and what to do next.

Module 1 — Understand Your Business ClearlyMarket, customer, and differentiation. Clarity before spend. ₦30k Module 2 — Turn Your Ideas Into a Clear PlanThe full marketing kit. ₦15k Module 3 — Launch and Promote Like a ProfessionalThe launch and execution kit. ₦30k Strategy Bundle — all three modulesBuild and launch your brand. Save ₦10,000. ₦65k

Video Courses

Learn from the best, built for Africa.

Built for the African market, the African consumer, the African reality — not recycled global theory.

Strategic Marketing course banner Enrol
Marketing

Strategic Marketing

5 lessons ₦30,000
Brand Thinking & Strategy course banner Enrol
Brand Strategy

Brand Thinking & Strategy

12 lessons ₦50,000
Research Foundations course banner Enrol
Research

Research Foundations

6 lessons ₦30,000
AI for Marketing & Content course banner
AI & Content

AI for Marketing & Content

6 lessons Coming Soon
All Courses

Bootcamps

Intensive learning. Real outcomes.

Twelve weeks, live cohort, seats capped. Weekly sessions and structured assignments that move you from activity to strategy.

Strategic Marketing

12 Weeks · ₦85,000

From market analysis to campaign execution. For founders and marketing leads ready to move from activity to strategy.

Research Foundations

12 Weeks · ₦85,000

Gather and apply real market intelligence. Stop making decisions on assumption.

Brand Thinking and Strategy

12 Weeks · ₦85,000

Position, differentiate, and build a brand that competes. Clear strategic thinking from start to finish.

AI for Marketing, Branding & Content

12 Weeks · ₦85,000

Use AI practically in your workflow without losing quality, voice, or relevance.

All Bootcamps

Proof

The work speaks. We just show it.

Identity, packaging, and campaigns delivered for some of Africa's most recognised brands — by the same team now building for SMEs.

Blue Marina brand campaign on a Maryland Mall LED billboard
Blue Marina
FMN Agro social campaign
FMN Agro
Mama Cass brand and social mockups
Mama Cass
Daystar Power clean-energy brand and app screens
Daystar Power
Isi Jayne brand identity and stationery
Isi Jayne
Build Bank branded product suite
Build Bank
Welcome Card campaign key visual
Welcome Card
Same team. Same methodology. Now built for SMEs:
  • FMN
  • FSDH
  • Mama Cass
  • Accion Microfinance Bank
  • Blue Marina
  • Intron

Belong · Annual membership

XM Labs in your corner, all year.

An annual membership — structured access across the platform, and a team you can actually reach.

Starter

₦120,000 / year

₦10,000/month equivalent

For the founder who wants to stay equipped, informed, and connected while they build.

  • Every new template released during your year, in your account before public sale.
  • Every new video course launched during your year, accessible immediately.
  • Access to the XM Labs members community.
  • Monthly members newsletter with African market intelligence, strategy insights, and what the XM Labs team is seeing across client work.
  • 10% discount on all one-time template and course purchases.
  • 15% discount on bootcamp enrolment.
  • 10% discount on SME Lab Tier 2 brand build.
  • Early notification and priority access to new bootcamp cohort dates.
Become a member
Growth

₦240,000 / year

₦20,000/month equivalent

For the founder who is actively growing and needs expert input, live access, and meaningful discounts working for them all year.

Everything in Starter, plus:

  • Monthly live strategy Q&A session with the XM Labs team. 60 minutes. Open to all Growth and Pro members. Bring your specific challenges, campaigns, brand questions, or decisions you are wrestling with.
  • Quarterly brand and marketing audit framework with a guided walkthrough. A structured tool for reviewing where your brand and marketing stand every 90 days. Not available outside the membership.
  • Access to the full XM Labs resource vault. Member-exclusive playbooks, frameworks, competitive analysis guides, and market intelligence documents. Updated regularly. Never sold publicly.
  • 20% discount on bootcamp enrolment, upgraded from 15%.
  • 15% discount on SME Lab Tier 1 or Tier 2 brand build, upgraded from 10%.
  • First access to XM Labs AI tools when they launch in Phase 2, before public release.
Become a member
Pro EXPERTS ON CALL

₦360,000 / year

₦30,000/month equivalent

For the founder who wants XM Labs as an active strategic partner. Not a resource. A relationship.

Monthly 1-on-1 strategy session with an XM Labs consultant

Everything in Growth, plus:

  • Written summary and specific action points delivered to you within 48 hours of each session.
  • Annual brand health report.
  • 30% discount on bootcamp enrolment, upgraded from 20%.
  • 20% discount on SME Lab Tier 1 or Tier 2 brand build, upgraded from 15%.
  • Priority booking for all live sessions and events.
Become a Pro member

Membership is the relationship, not a paywall. Every product on XM Labs can be bought on its own — members simply get more of the platform, for longer.